Andrus Center, Baseball, Law and Justice, Music

Doing Well and Good

One Impressive Guy

Bill Neukom, now the managing general partner and CEO of my beloved San Francisco Giants, seems like one of those guys who has led ten great lives while the rest of us struggle to manage just one.

Perhaps best known as the most famous in-house lawyer in American business, Neukom started working at Microsoft when the software giant had a dozen employees. He stayed for 25 years and, as he modestly told a recent gathering of lawyers in Sun Valley, Idaho where he has a home, his bushel basket was positioned properly under the Microsoft tree as the stock options just kept falling. He made a bundle and is now reinvesting it in some handsome and useful ways.

Obviously, he bought into the Giants ownershipand has had an influential hand in strengthening the front office and building a scrappy team, including many cast offs, that won a World Series last year. But, that is hardly the sum of what Neukom has been spending his money on.

He donated $20 million for a new law school building at Stanford, his law school alma mater. (The Seattle Times couldn’t resist pointing out, Microsoft anti-trust decrees notwithstanding, that Attorney General Eric Holder participated in the dedication ceremony for the William H. Neukom Building in Palo Alto.)

Neukom has also used his family foundation to underwrite the critically important work of an organization you may not have heard of, but eventually will – the World Justice Project.

WJP is dedicated to leading “a global, multidisciplinary effort to strengthen the rule of law for the development of communities of opportunity and equity.” A noble sounding mission that basically boils down to this: most of the rest of the world does not embrace nor have the tradition of a justice system that is based on well-defined rules, established and transparent practices and real accountability.

Neukom, who conceived of and founded the World Justice Project while he was president of the American Bar Association (another of his many lives), simply says without adherence to what lawyers call “the rule of law” people and institutions in the developing world will never have the opportunity and equality that all of us deserve.

The World Justice Project has developed a Rule of Law Index that evaluates countries around the world and the degree to which they respect the rule of law. For example, the Philippines ranked poorly, while Singapore ranked very high. Many of the lowest marks, perhaps not surprisingly, go to countries in sub-Saharan Africa.

In addition to establishing an objective database on the level of adherence to the rule of law, the Index has generated substantial international media interest like this line from the Jordan Times: “The index ranked Jordan 15th for clear, publicized and stable laws, essential for security and investment. However, in terms of promoting greater transparency, there is room for improvement.”

Neukom and his associates have importantly cast a very bright light on a fundamental human right that most Americans (too easily perhaps) simply take for granted. The U.S. justice system, don’t get me wrong, is far from perfect, but the western notion of how courts and judges, legislatures and the media should operate, is still a model for much of the rest of the world.

Thanks to Bill Neukom, serious work is underway to move the needle on this fundamentally important issue.

When I had the opportunity to hear Neukom speak recently, I was struck by his passion for the organization he has created, but also by one personal thing he said. The money he made at Microsoft, he said, “isn’t my money.” He meant, I think, that he felt a motivation greater than many of us do to give something back. He’s living proof that you can do well and do good.

Neukom is nearly as passionate about the ball club. He’s hands on, extraordinarily knowledgeable and, after last year’s surprising World Series win, willing to concede that magic must always be laced with hard work in order to win it all. He calls himself a “lucky guy.”

“How would I describe the guy that can fire me?” former Giant player and broadcast Duane Kuiper told the San Francisco Chronicle on opening day in April. “Let’s see, one of the nicest guys I’ve ever met, very handsome, one of the most intelligent guys I’ve ever known. You see where this is going.”

Yup. However, in the case of Bill Neukom, super lawyer, philanthropist, baseball guy, rule of law advocate, it’s also all true.

 

Dallek, Election of 1944, John Kennedy, Johnson

JFK…What If

Said Death Would Protect Legacy

John Kennedy’s best biographer made a startling revelation recently that was both ominous and eerie and says a good deal about Kennedy’s appreciation of how history works.

Robert Dallak, author of An Unfinished Life, the best book on the 35th president, gave a speech recently in Ireland where he said Jackie Kennedy was told by her husband a year before his death that his assassination would protect his legacy. “If someone is going to kill me,” Kennedy told his wife, “it should happen now.”

The Kennedy comment is contained in an oral history interview that Mrs. Kennedy did in 1964 with historian Arthur Schlesinger, Jr.  The comment came shortly after Kennedy’s success defusing the Cuban Missile Crisis. Jackie Kennedy sat for a series of seven interviews that have been held all these years under lock and key. The material will finally be made public in September and will be featured in an ABC broadcast.

According to Dallek, Kennedy had one of Abraham Lincoln’s great biographers, David Herbert Donald, to the White House for a lecture. Kennedy asked the distinguished historian whether Lincoln would be as fondly remembered today if he had not been shot and killed by John Wilkes Booth as his second term was just beginning.

Donald said no. In all likelihood, Donald said, had he lived, Lincoln would have become caught up in the messy and protracted fights over Reconstruction, the post-Civil War period where southern states were brought back into the Union and bitter battles raged over civil rights. As a result, Lincoln’s reputation as a great war leader may well have suffered. Kennedy, reflecting on that “what if” of history, then told his wife if someone was going to kill him, they best do it soon as his legacy would be more secure.

A few months later, Kennedy died at the hands of Lee Harvey Oswald in Dallas, Texas. Kennedy, therefore, is remembered as the glamorous and martyred young president who blundered into the Bay of Pigs, but took responsibility for the mess, who served as the cool head in the room during the Cuban Missile Crisis and expressed grave doubts about American involvement in Vietnam even as he sent U.S. advisers there.

So, what if? How would we think about JFK today had he lived to defeat Barry Goldwater in 1964 and serve out a second term? Would he have avoided the quagmire in southeast Asia? Liberated from re-election pressures, would Kennedy have stood up to the “domino theorists” who argued, mostly successfully, that the U.S. had to make a stand against Communist expansion in Indochina or the entire region would fall under influence of Moscow?

Would Kennedy have been as successful – or as committed – as Lyndon Johnson was in passing civil rights legislation? Would Kennedy have found a way to rapprochement with Castro? He loved his cigars, after all. And what of the Soviet Union? After taking the measure of Khrushchev during the Cuban crisis, would JFK have been able to cut a nuclear arms deal with the blustery, but very smart, Soviet leader?

And there is the second term factor. Generally second terms in the White House are susceptible to fatigue, drift and an almost inevitable diminishment of presidential power, no matter who is in the office. Would JFK have had a successful second term? He might well have beaten Goldwater badly, as Johnson eventually did in ’64, and had a mandate to act on a broad range of issues, or he might have squandered a big mandate and his popularity, as Franklin Roosevelt did after his big re-election victory in 1936.

This much is known. John Kennedy had a deep appreciation of history. We now know his Pulitzer Prize winning Profiles in Courage benefited greatly from the deft wordsmithing of the late Ted Sorensen, but that hardly diminishes the reality of Kennedy’s understanding and insight into the wonderful political stories contained in his book. I’ve also always thought it interesting and telling that JFK had Schlesinger, a historian of the presidency, as a White House insider.

In surveys done in 2010, a third of Americans rank Kennedy as a “great president” and the vast majority says he was above average. The professional historians ranked him sixth in presidential leadership just ahead of Jefferson. Interestingly, Kennedy was the only president in the Top 10 ranked by historians who was elected only once.

As Bob Dallek has said: “For style and for creating a mood of optimism and hope — Kennedy on that count is as effective as any president the country has had in its history. The question for me is, 100 years from now, will he be remembered? … “

“At the moment, he does have this astonishing hold on the public mind.”

 Kennedy, it seems, also had an ability to visualize his own legacy.

 

Air Travel, Books, Libraries, Mortality

The Value of Nothing

Libraries Aren’t Dying, Just Starving

You only need to stroll by the New York Public Library building on 5th Avenue in the big city to know that serious business is done here. The main New York Public Library is a beautiful, iconic building – two handsome lions stand guard out front – that opened in 1911, almost exactly 100 years ago.

Best of all, virtually everything is free. The NYPL notes on its website that the only price of admission if curiosity. Of course, taxpayers support libraries, but the value of the investment pays off to an individual a thousand fold over, or maybe a thousand thousand fold.

Unfortunately, the public library, the great leveler of a society that is increasingly made up of haves and have nots, is having less and less to work with. One of the great myths about libraries, expressed primarily by penny-pinching politicians and folks who never set foot in a library, is that the Internet is making libraries obsolete. It’s a foolish notion on par with thinking that computers can somehow replace teachers or smart librarians.

Yet, even the venerable NYPL is staring down a potential $40 million budget cut that could keep the doors closed three days out of seven.

This devaluing of libraries seems to be a occurring world-wide and it is definitely a step backwards. In England a debate has been raging for weeks about proposed cuts to the library system there. Writing in the Guardian, Robert McCrum, calls the proposed cuts “a thoughtless cultural crime whose after-effects will linger for decades.”

In a piece both celebrating the 100th anniversary of the NYPL and lamenting the real and potential reduction in support of libraries, Laura Miller writes, “Not everything we need or want to know about the world can be transmitted via a screen, and not every experience can be digitized.”

Libraries are valuable for many, many reasons, not least for the sanctuary, solitude and security they provide. In most American communities the library is the safest, most egalitarian place you can visit. Moms bring kids. Grandpas bring grand kids. High school kids bring dates. Old guys read the papers. Young girls study. People lose themselves in books and magazines and folks queue up to get on a computer or, increasingly, check out an e-book.

I’ll get some debate on this assertion, but Boise High School in the north end of Idaho’s capitol city in about the best high school in Idaho and one of the best in the country, yet prize winning writer Tony Doerr found that the Boise High library, smack dab in the middle of a very good school, is depending on donations and fundraising in order to have any new money this year.

 Doerr wrote Sunday in the New York Times, that his mom, a school teacher, introduced him to the magic of libraries. “Thanks to her, in my imagination libraries were little holy lands, as integral to a school as functioning toilets, or lockers, or bad pizza. They were a place where a child could learn that books could be mind-blowing, unpredictable, bawdy and frightening, that books could break down the divisions between nations, between foundations of thought, and between fantasy and reality.”

When societies seek to control ideas – think Nazi Germany – they come after the books. When societies are unthinking about ideas and how knowledge is accumulated and used, they ignore or diminish libraries. Libraries are, quite simply, the repositories of human knowledge. There is no substitute for them. Sure you can find a lot of stuff on the Internet, but you won’t ever find the spirit and soul of a library.

The great writer Umberto Eco says this in the recently published This is Not the End of the Book, “a library is not necessarily made up of books that we’ve read, or even that we will eventually read. They should be the books that we can read. Or that we may read. Even if we never do.”

Exactly. Libraries are neither obsolete nor too expensive. They are, unfortunately, victims of too many folks who, in the words of the old saying, know the cost of everything and the value of nothing.

The next time you hear a politician saying that no one uses libraries any more, ask to see his library card.

 

Afghanistan, Journalism

Woodward

Good Columnist, Good Guy

The Idaho Statesman in Boise and the paper’s readers said so long this weekend to long-time columnist/reporter Tim Woodward.

As I get a little older, I tend to reflect more and more on such transitions and, as a result, I have a much greater appreciation of the value of guys like Tim to an institution, whether it be a newspaper or any other outfit. Woodward, a talented writer and a very good guy, is one of the very few links to Boise and Idaho journalism that dates to the same era when I started in the business. In 35 or 40 years in any business, you accumulate a big Rolodex and, if you’re smart and engaged, as Tim was and is, you rack up the kind of perspective and knowledge that only comes with time and experience.

There is lots to be said about Tim Woodward and his contributions to his town and state – I’m a big fan, for example, of his longer form writing, particularly his biography of Idaho writer Vardis Fisher – but lets say this much: he has done something that few of us get to do, he touched a lot of lives.

The newspaper columnist, particularly those with an ability to tell a compelling human story, are a great tradition among the ink-stained wretches of the world. Think Breslin or Royko. The Oregonian’s Steve Duin is in this category. Tim Woodward, too. Good columnist, good guy. Good luck.

 

Andrus Center, Baseball, Baucus, Egan, Idaho Politics, U.S. Senate

Welker & Killebrew

Commie Bashing Baseball Talent Scout

The passing of the great Harmon Killebrew recently caused a few Idaho political, history and baseball junkies to reflect on another guy from Payette, Idaho – one-term wonder Sen. Herman Welker.

Welker is mostly forgotten to history these days, and probably deserves to be, except for two or maybe three footnotes in history. The Welker footnotes:

1) Welker’s nickname, Little Joe from Idaho, references his bosom buddy status with Sen. Joseph McCarthy, the Commie hunting, red-baiting politician from Wisconsin who had an entire era of politics – McCarthyism – named after him. Welker was just about McCarthy’s biggest defender, even as Joe was censured by the United States Senate.

2) Welker’s re-election was derailed in 1956 by a fresh faced young Idaho Democrat by the name of Frank Church, proving my old theory that Democrats only win statewide in Idaho when Republicans screw up. One campaign sign suggested Idaho need a “sane and sober” Senator. Welker didn’t fit the bill and Church beat “Little Joe” and launched a distinguished 24 year career. (The charge against Welker was both true and unfair. He died a short time later from a brain tumor.)

3) Welker “discovered” Killebrew, then a fresh-faced teenager in Payette. Al Eisele, an editor-at-large of the D.C. paper The Hill had a nice piece recently on the Welker-Killebrew connection. As was widely reported, along with the news of Killebrew’s death from cancer, was the detail that he was scouted by Welker. The lawmaker told Washington Senators owner Clark Griffith in 1954 that he should sign the big kid from Idaho who “was the greatest slugger since Mickey Mantle.” Griffith acted on the tip, sent a scout to Idaho and rest, as they say, is Hall of Fame history.

Eisele wrote: “Welker, who often attended Senators home games, once almost came to blows with Senators manager Charlie Dressen when he shouted during a game at Griffith Stadium, ‘You, Dressen, why aren’t you playing my boy?’ Dressen responded, “Why don’t you run your U.S. Senate and let me run the Washington ball club?'”

Here is another tidbit, not so benign, from Eisele’s piece on the obscure Idaho Senator.

“There is a bizarre footnote to Welker’s Senate career. In 1954, Democratic Sen. Lester Hunt of Wyoming, a bitter enemy of McCarthy, fatally shot himself in his Senate office, ostensibly because of despondency over poor health.

“But muckraking columnist Drew Pearson later reported that shortly before Hunt killed himself, Welker and Republican Sen. Styles Bridges of New Hampshire met with Hunt and warned him that if he ran for reelection that fall, Republicans would disclose that his 20-year-old son had been arrested for soliciting prostitution from a male undercover police officer in Lafayette Square.

“Pearson’s allegation was never proven, but the incident was believed to have been the inspiration for Allen Drury’s 1959 best-selling novel, Advise and Consent, in which a senator who opposes a nominee for Secretary of State who has lied to conceal his past Communist association, commits suicide after receiving anonymous threats that his past homosexual affair will be exposed unless he stops blocking the nomination.”

If the Pearson story is true, and we’ll probably never know for sure, then the contrast between the two men from Payette, Idaho, whose names were recently linked again, could not have been more different.

Harmon Killebrew celebrated in death as a greater human being than baseball player, and he was some kind of baseball player, and Herman Welker, the man who discovered the great Killebrew, not much of Senator or judge of character, but thankfully a fine judge of baseball talent.

 

Afghanistan, Journalism

Dumbing Down

How Print Journalism Survives…or Not

Fascinating piece by the Public Editor of The New York Times this past weekend taking the gray lady to task for not preserving “its dignified brand,” while covering popular culture.

Arthur Brisbane wrote, “The culture is headed for the curb, and The New York Times is on the story.” Brisbane went on from his exalted perch as “the readers’ representative” – the watchdog of the watchdog if you will – to criticize the Times for running three pieces in five days, two book reviews and a feature, on “The Man in the Gray Flannel Skirt.”

For the culturally unhip that is the title of a new memoir about, I gather, a New York guy who wears women’s clothes and confuses and confounds his family and friends. One of the Times reviews called it “vaguely sad.” The Public Editor was suggesting that such a book, with a $750,000 advance to the author one Jon-Jon Goulian, is certainly news, but perhaps the newspaper of record had overplayed the whole thing just a tad.

OK, OK, NPR reviewed it, too – “very funny but frustratingly shallow.”

Brisbane’s larger point, I think, and a fundamental point for mainstream journalism in an age of shrinking newsrooms and circulation. is a question as old as the craft: do we give the reader what they want or do we give ’em what we think they need?

Somewhere, I suspect, some people are making a lot of money telling newspaper executives what to do to re-imagine the content and financial model for old paper on the front step. The Times recently put a tentative toe in the pay wall water and its website is a must visit for news junkies even if it messes with its brand by writing silly pop culture pieces that are better left to the Huffington Post.

The old Seattle P-I went out of business some time back as a cut-down-trees product and is now entirely online and mostly local. One of the more intriguing experiments is unfolding in Tampa where Gannett is testing “hyperlocal” content in a series of new websites.

My own bias, as the last guy on the planet who will relinquish his grip on old-style newsprint, is for local news organizations to try their own versionof the Gannett Tampa model. Go even more local.

An old journalism prof told me once, admittedly this is ancient history – BC (before computers) – “that people like to see names in the paper.” He meant that readers want to read about their neighbors, their kids, people they know, their community. Such stuff has long been the content staple of good weekly papers

If I were editor for a day – or a month – at a small to mid-sized paper, I’d junk the daily national and international news, or perhaps run just a few headlines, and put all the newsroom resources on the community. Go back to covering the school board meetings. Report on what’s new at the Saturday market. More local culture, more local politics, more of everything local. I’d localize national and international stories more in the interest of getting local folks to comment on the news. I’d take a page from the Times and create a local Bill Cunningham, the photographer who rides the streets of Gotham on his bicycle recording the look and rhythm of the city.

Sounds easy and I know it’s not. It requires boots on the ground and reporters and editors completely invested and interested in their place. But this much is true, I can get the national political news, and do, from lots of sources all day long and into the night. We have many fewer options to find out what’s going on close to home.

The headline on the Times Public Editor piece this weekend was “Loitering on the Fringes.” Here’s hoping that struggling newspapers strike the right balance on the old “what they want and what they need” question and give us more of what answers both questions – more local content. More coverage where we live and most of us don’t live on the fringe.

By the way, Publisher’s Weekly said of that book the Times has given so much attention to: “Through all his flashy attempts to grab the reader’s attention, Goulian’s story never seems interesting or serious enough to deserve it.” If that blurb is true – who cares about this slice of pop culture?

Not interesting, not serious, not exactly the standard definition of news in The New York Times or elsewhere. In every town the school board still makes news.

 

Baseball, Politics

Implosion

“Go Talk to Tiffany’s”

Any candidate who says those words on national television is, by definition, in the deep do-do. Newt Gingrich used the “go talk to Tiffany’s” line in his Face the Nation interview last Sunday with the dean of D.C. television Bob Schieffer.

Schieffer, an old school reporter if there is such a thing, was like a dog with a bone wanting to know about what he called this “bizarre” story of the former speaker of the house and his wife owing between $250,000 and $500,000 to the tony jewelry retailer Tiffany’s. (The company has a great website, by the way.)

“What did you buy?” Schieffer asked the obviously flustered Gingrich. Gingrich never answered the question saying it was a matter “of his private life” and suggested multi-thousand dollar charge accounts at Tiffany’s are something every Joe Six Pack has.

The Schieffer-Gingrich interview was one of the most uncomfortable TV encounters I’ve seen in a while, and with the newly minted Republican presidential candidate refusing to respond to questions about his line of credit with Tiffany’s, its hard not to see this little glimpse into the candidate’s private life assuming a defining role in his effort to re-introduce himself to GOP primary voters. Coming on the heels of Newt’s comments about GOP plans to “reform” Medicare, Tiffany’s could be the bling that takes down the campaign.

His admirers, and there are many, say that the former speaker is a “brilliant” guy, a policy wonk, a big thinker. Maybe. If he were as smart as they say, he would have had a better answer for Bob Schieffer and he would never have dismissed the question with “go talk to Tiffany’s.”

A friend once told me that the part of politics he most enjoyed was “watching a candidate implode.” A bit cynical perhaps, but such implosion moments are very revealing. Remember the John Edwards $400 haircut? Or the fact that John McCain couldn’t recall how many houses he owned. Or George H.W. Bush in 1992 being amazed in a mock up of a grocery checkout line, obviously for the first time, to see the scanner technology that most of us take for granted several times a week.

In and of themselves such seemingly unimportant trivia, the candidates think, should pile up on the shoulder of the road to the White House. Trouble is they never do. Even accounting for the media pile on effect with a story like Gingrich’s expensive tastes at Tiffany’s, such stories are singularly important for the unscripted glimpse they provide behind the Oz-like curtain of the modern presidential campaign. Such stories also show the power of one incident to drive a story line – a negative story line – for days.

Since the Schieffer interview and the ever growing attention on Tiffany’s charge accounts as a campaign issue, a new poll shows Gingrich sinking with GOP voters. You might say he’s dropping like the Hope Diamond in a rain bucket. Another story links a former Gingrich aide to Tiffany’s lobbying operations at a time when Mrs. G. was a House staffer.

TIME magazine has a slide show of Calista Gingrich’s jewelry and one enterprising reporter went back and checked Gingrich’s published works for references to Tiffany’s. Hint: there are quite a number. And, for the truly uninformed about just how big jewelry store charge accounts work, the Washington Post rides to the rescue with a “fact check” piece that concludes Gingrich’s comment that this is all just routine don’t quite pass the smell test. Pile on, indeed.

There was a reason that Abraham Lincoln didn’t shy away from publicizing the fact that he was “born in a log cabin.” From Andrew Jackson to James A. Garfield, the log cabin was a potent symbol that candidates for the White House were in touch with the voters. Politicians always strive to be seen as “one of us,” but to be successful they must also be authentic or, at least, appear to be authentic.

Franklin Roosevelt came from great family wealth, as did John Kennedy. Neither one of them tried to hide that fact, but by the same token they didn’t try to be something they weren’t. The times were much different when those two sons of fortune occupied the White House, but I suspect even FDR and JFK would have had some explaining to do had it been revealed they had credit lines at Tiffany’s.

Curious thing about the American presidency, we expect these men – I chose that word advisedly – to be superhuman problem solvers, able to leap tall buildings, but we also expect them to be able to keep track of their houses, keep their haircuts affordable and window shop at Tiffany’s.

When we find out that they really aren’t at all like us, well, we do the natural thing – we conclude that guy isn’t authentic and that conclusion is deadly in politics.

Saying “go talk to Tiffany’s” is a bit like telling a reporter (or a voter) to “go pound sand” or go, well, you you know where.

I’ll bet you a peek in a Tiffany display case that before Newt Gingrich is done with this campaign – and that looks like it will happen sooner rather than later – we’ll know the answer to Bob Schieffer’s simple and completely predictable question, “What did you buy?” Stay tuned.

 

Branding, Morse

On Being Unique

OK, That’s Different

KNOW anyone who wears white suits these days? The signature white suit was adopted rather late in his life by the great writer and humorist Mark Twain as part of his “brand.” It was part of what made Mark Twain, well, Mark Twain.

In his enjoyable book, Mark Twain: Man in White, Richard Shelton tells the delightful story of Twain showing up on a December day for a Congressional hearing in Washington wearing a snow white suit, shirt, tie and shoes.

Twain’s friend William Dean Howells said: “Nothing could have been more dramatic than the gesture with which he flung off his long loose overcoat, and stood forth in white from his feet to the crown of his silvery head.” Just what Twain intended.

With tongue firmly in cheek Twain said of his sartorial choices: “You see, when a man gets to be 71, as I am, the world begins to look somber and dark. I believe we should do all we can to brighten things up and make ourselves look cheerful. You can’t do that by wearing black, funereal clothes.And why shouldn’t a man wear white? It betokens purity and innocence.”

It also betokens being known for something even if you lack the talent to pen a Huckleberry Finn.

Needless to say, few of us – none of us – are Mark Twain. That mold was broken, but there is a good deal to be said for “being known for something.”

I frequently sit in my office and talk to young folks just embarking on their careers. They ask for, and I routinely grant, an “informational interview.” These young folks typically want to know about our business, my career path and, of course, how they break the barrier and land that first real job.

Having done this interview many, many times over many years, I’ve come to regard two questions as essential. If the aspiring professional can answer them, I have all the time in the world for them. If they don’t have an answer, I politely suggest they need to think some more and come back another time because I probably can’t help them.

First question: what are you really good at doing? I think the simple, one word answer is best, but I usually get something like, “Well, “I’m a very good team player.” Or, “I’m a good, fast learner.”

I’d prefer an answer like, “I’m good with the short irons.” Or, “I can write well and fast.”

Second question: Who are you? It’s not a trick question, either. I want to know – and young folks often don’t know – just how to describe themselves. I’m looking for insight in what they are all about, what they care about. You tell me “I’m a history buff who loves movies” or “I’m a sports fan who really understands social media,” I now know something about you. I’m particularly not interested in talking to the person that they think I want to take to. I want to talk to them – the real person.

Answers to those questions tell me – and the world – something about the person. In a way, it is the beginning of their personal brand.

Barry Salzbergis the CEO of Deloitte LLP and soon to be the global CEO of Deloitte Touche Tohmatsu the international accounting and consulting firm. Salzberg told the New York Times recently that he tells his young colleagues to “brand yourself.”

“Make sure people know who you are and that you stand for who you are. Be unique about something. Be a specialist in something.”

I think it is great advice designed to set one apart the sameness of the crowd. The world is full of generic answers. The football coach whose only comment is a variation on the theme “if we can stay healthy, we should be OK this season.” Or the candidate who says in response to the most asked question in politics, “why are you running,” well, “because I have a strong desire to serve the public.”

Horse pucky. I like coaches like former Montana Tech football coach Bob Green who once said his team played like we “just got off Willie Nelson’s tour bus.” Or the politician like former Sen. Bob Dole who once said as he watched former presidents Carter, Ford and Nixon standing together: “There they are. See no evil, hear no evil, and…evil.” You don’t forget those guys.

Few of us would feel comfortable wearing a white suit as part of our personal brand – it occurs to me that the writer Tom Wolfe does – but we can intentionally adopt a brand that can “make sure people know” who we are.

I can only guess at how the great Man in White would answer my two simple questions. No generic answers from him, I’m confident.

The world is full of people in plain packages. It’s no crime, and quite an advantage, to stand out with distinction in a crowded world. It just might get you noticed. It just might get you hired. It’s certainly more fun.

 

American Presidents, Golf, Ireland, Obama

O’Bama

I Thought the Guy Was a Kenyan

The problem with some people is that when they aren’t drunk, they’re sober.”

– William Butler Yeats

When Barack Obama stood before a crowd estimated at 50,000 last night in Dublin, he introduced himself to the adoring Irish crowd as: “Barack Obama, of the Moneygall O’Bamas. I am here to find the apostrophe that we lost along the way. Tá áthas orm bheith in Éirinn.”

Obama has proven again, as John McCain’s campaign attempted, unsuccessfully, to use against him in 2008, that he is the “biggest celebrity in the world.” True enough, but the Irish have long proven they love the American president, whomever he happens to be.

Just behind the main entrance to the building that houses the Irish Dial, is a lovely room festooned with photos of the American presidents who have visited Ireland. John Kennedy, of course, and Ronald Reagan and Bill Clinton and now the distant son of Moneygall.

I love Ireland – the people, the landscape, the literature, the history, well some of the history, anyway. But most of all, as I have enjoyed the coverage of Obama and Michelle sipping a Guinness in a pub in Moneygall, I like the notion that everyone has some of the Irish in them.

It can’t hurt the president’s standing with Irish-American and Catholic voters that he was welcomed like a rock star – the Kenyan Bono? – in the old sod. While the stout sipping photo op got most of the play, the best photo I saw was of Obama hoisting high a darling, red haired Irish lass of maybe three or four. She displayed classic smiling Irish eyes as the black/white/Irish/Indonesian/Kenyan/Christian/Muslim president beamed back at her.

These pictures, the lost apostrophe in Obama and the obvious respect and affection an American president commands in a country hard pressed to recover from its disastrous real estate implosion and still hardened by religious troubles, must be hard to swallow for the birther crowd. Some folks – Jerome Corsi for instance – have made an industry of advancing the line that Obama just “isn’t one of us.”

Trouble is, for most of the world, Obama is one of them. Just ask the crowd in Dublin or that adorable Irish redhead. Here’s a bet: you’ll see those pictures again; during the campaign, in a commercial.

The Irish Times summed up the president’s visit, coming as it did on the heels of the visit of the Queen of England, with this: “Obama’s eloquence, self-deprecating humour, and patent empathy turned what otherwise might have been seen as pro forma diplomatic expressions of goodwill and shameless stroking of the national ego, into something heartwarming and inspiring.”

Any self-respecting, world-wide celebrity should hope for such reviews.

 

Education, Egan, Guest Post, Idaho Politics, Kramer, Polling

Education Reform?

Idahoans Aren’t Convinced

New statewide opinion research finds Idahoans distinctly unsure that the educational reform efforts that dominated the state legislative session this year will help Idaho students be better prepared for learning beyond high school and to enter the workforce.

My public affairs firm teamed up with respected pollster Greg Strimple and the Idaho Business Review to conduct a 400 sample survey in late April that was aimed at understanding more about where the Idaho economy may be headed and the priorities voters attach to various issues. The poll has a +/- of 4.9%.

(Strimple served as Sen. John McCain’s pollster in the last presidential election and works nationally for major clients like AT&T, the National Football League and GE. He lives in Boise.)

In a previous post, I noted the wide demographic splits that characterize attitudes about the economy in Idaho. In a nutshell, many older, less well-off, and less educated Idahoans are pretty content with the Idaho they have long known, including an economy dominated by agriculture and the state’s natural resources. A younger, better educated group thinks about the future economy quite differently. They believe innovation, education and technology hold the keys to the future.

We asked a series of questions in our survey about education, including a basic question about education reform: “In your opinion, will the recent education reforms passed by the state legislature make students better prepared to enter college and the workforce, less prepared, or make no difference?”

Idahoans in our survey were almost equally split: 24.5% said the Luna efforts would make students better prepared, 27.3% said less prepared, 28% said the reforms would have no difference. The rest didn’t know or declined to answer.

Looking more deeply into the internal numbers reveals that the level of division about the effectiveness of the reforms in terms of student preparedness cuts across virtually every demographic and ideological boundary. Even the most conservative folks we surveyed are split on whether the reforms will better prepare kids for more school and future work.

In fact in no demographic group – males, females, very conservative people, younger folks or older, etc. – does the reform package command a 50% majority who are convinced it will make students better prepared.

Perhaps this has something to do with the tone of the legislative debate around school reform. As the debate unfolded from January to April it was, by and large, a back-and-forth about teachers and money. That debate continues on an almost daily basis with Luna recently warning educators to be careful about mixing politics and school business and teachers accusing the superintendent of violating ethics rules. The entire conversation around education reform has been much less about student outcomes, including particularly what Idahoans might reasonably expect following such a long and difficult debate around a subject they obviously care a great deal about, and more about ending tenure and using more computers in classrooms.

And there is more: Idahoans who say they prefer a future economy focused on exporting goods and services, encourging innovation and fostering an entreperneurial culture are the most skeptical of Superintendent Luna’s reform package. This group thinks, by a 2 to 1 margin, that the reforms will result in students less well prepared for further education and future work.

We also asked our survey group to identify the initiatives “most important to helping Idaho’s economy grow and create new jobs?”

Providing better K-12 education and increasing the number of students that pursue higher education was the top choice of 43% of respondents. A favorable tax and regulatory policy was second with 21%.

We also asked what “government policies” are most important “to helping Idaho’s economy grow and create new jobs?”

Perhaps not surprisingly, nearly 32% of respondents said attracting new businesses and promoting job creation through incentives was the top policy priority. Developing a more highly trained workforce was second at 29%.

Our survey shows that Idahoans believe education policy is important to economic growth and job creation. Many may also think reforms will save money, curb the influence of the teachers union and emphasize technology in classroom, but they aren’t convinced – at least not yet – that students are going to benefit as they prepare for post-secondary education and a life-time of work.

Meanwhile, the long-shot effort to recall the state superintendent continues, as does the substantially easier job of obtaining the signatures that could force a referendum vote on the education package in the fall of 2012.